21st century

2001/2002 2003  
2004
2004 is an important year for Bridgestone, in light of numerous events and achievements that confirm its will to strengthen its position in Europe as the tyre manufacturer to turn to.
It begins supplying tyres to the SuzukiGrand Prix Team for MotoGP motorcycle racing for the 2004 season. Motorcycle racing is an important facet of Bridgestone's motorsports program, which is also famous for success in Formula One, IndyCar racing and other automobile racing.
TAMADAAt the MotoGp in Rio, the victory of Makoto Tamada is the first ever for both partners in MotoGP.
Ferrari 612 ScagliettiBS confirms its position of leader in the Run Flat Technology with the shipment of its 1 million tyre in February 2004.
Ferrari chooses the RFT for its Scaglietti 612 and Maserati opts for the runflat too.
BRUECKEThe trust awarded to the company by main manufacturer is highlighted by the contract signed between BS and Daimler Chrysler where BS become a key supplier of tyres for DaimlerChrysler's range of medium and heavy (over 6 tonnes) trucks.
This major new agreement, which takes effect from 1 January 2005, applies to vehicles sold throughout Europe, as well as in Africa, Asia and the Middle East
Bridgestone Europe (BSEU) shows determination in the development of its network on the continent with the following:

The company purchased 100% of the shares of Mecamold SA. Mecamold produces moulds for the tyre industry. BSEU is convinced that further vertical integration and synergies in this area of the production process will strengthen its position on the European tyre market.

And Bridgestone formed a new subsidiary company, Bridgestone Retread Systems NV/SA, in a joint venture with Italian retread specialist Marangoni Tread S.p.A as minority partner.
EUPG 1Last but not least, June saw the official opening of Bridgestone's European Proving Ground (EUPG) in Rome.

Bridgestone Europe inaugurated its brand-new European Proving Ground (EUPG) at Aprilia, near Rome, Italy, on 11th June 2004. Covering 144 hectares and dominated by a 4 km oval circuit, the € 40 million facility gives Bridgestone the most modern year-round testing assets in Europe.